Team Calvin Klein Descends on Korea for a 700-Person-Strong Bash
Calvin Klein's event in Seoul, South Korea, last night was all about making connections—digital and analog. For realization of the concept, the destination had to be special. And, yes, the rooftop party zone above Seoul Station did surprise, kitted out as it was with a long gray carpet, bars, lounges, and media galleries, as well as a terrace overlooking a 23-story building across the street. Projected onto the structure's facade was an installation by New York-based digital artist Rafaël Rozendaal, MuchBetterThanThis.Com, featuring multicolored silhouettes of people kissing.
Adding to the evening's glamour quotient were Kate Bosworth and Chloë Moretz, making rare appearances in Korea. Moretz, star of the new Dark Shadows, said it was her mother who got her into wearing Calvin Klein. And there was no shortage of Korean celebrities, either—from Lee Hyori, Yoon Eun-hye, and Go Ara to supermodel Lee Hyun Yi and the K-pop band EXO-K—all dressed in minimalist Calvin Klein.
Creative director Francisco Costa worked the crowd with Lara Stone on his arm. Having visited South Korea a few times already, the globe-trotting designer was optimistic about the future: "We chose Seoul Station, an important landmark in the world's most digitally advanced country," he said, because "we wanted to show our global connectivity through media, art, and fashion."
Speaking of connectivity, in addition to Rozendaal's installation, the media artist Scott Snibbe and the collective Flightphase, in collaboration with New York's New Museum of Contemporary Art, showed their works against a presentation of the Fall 2012 offerings from all of the Calvin Klein lines. The night's most popular spot was where top model Matthew Terry posed in nothing but the brand's signature briefs. Let's just say it was the smartphones doing the talking.