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When in Shanghai

Valentino spares no expense to celebrate its newest flagship

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Maria Grazia Chiuri and Pierpaolo Piccioli   
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And here we thought six collections a year was a lot. Valentino's Maria Grazia Chiuri and Pierpaolo Piccioli jetted to Shanghai this week to celebrate a new David Chipperfield-designed store for the brand (the second largest, after Milan), but not before they designed a special collection of ready-to-wear and couture confections for the opening. And seventh collection or not, they didn't skimp. The show that followed yesterday's ribbon-cutting and traditional lion-dance ceremony had no less than eighty-two looks, and it was followed by an opera performance by Italian soprano Elisa Balbo. Phoning in from the International Cruise Terminal venue, Piccioli called it a manifesto. "We focused on red, because it is like a logo for Valentino and because it is so integral to Chinese culture." Chiuri continued, "There's not just glam Valentino red; there's also fragile red, romantic red, rock, regal, and monastic." They capped off their trip with a signing event at Lane Crawford for Valentino: Objects of Couture. The book gathers together specially commissioned images—by photographers such as David Bailey, Nobuyoshi Araki, and Philip-Lorca diCorca—of Chiuri and Piccioli's accessories for Valentino. Then it was back to Rome, where their Pre-Fall, menswear, and Haute Couture collections remain to be finished.

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