Moncler Does Miami

The Italian Brand Celebrates Its 60th at Art Basel


Remo Ruffini and Uma Thurman   
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Miami Beach might not seem like the obvious location to fête a brand best known for its down jackets, but with so many stylish visitors in town, it really was the only choice for Moncler's 60th anniversary.

The Friday night festivities were focused around a seated dinner in an unpredictable setting: a seventh-floor concrete parking lot at the end of Lincoln Road, the high altitude providing expansive views of South Beach. White sofas and projected lighting were added to give the raw space the feel of a massive, elegant, but somewhat apocalyptic living room. "This is like Blade Runner," the actor Stephen Dorff said. "This is awesome."

The party, hosted by Moncler's Remo Ruffini, attracted the likes of Uma Thurman, Giambattista Valli, Bruce Weber, Scott Schuman and Garance Doréacute;, and Waris Ahluwalia, who has been coming to Art Basel on and off for years. "There are so many more parties," he said. "Just because there are more doesn't mean I'm going to more of them, but Moncler always does something spectacular." It also did something clever: Sprawled on the sofas were white duvetlike down capes, which came in handy as the evening got breezy. "It's always good to have a little cover-up for girls—we always get cold," Karolina Kurkova said. After dinner, partygoers headed to Le Baron, held at Nikki Beach for the evening—to continue celebrating.

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