H&M Goes Hollywood
For Its Marni Debut, the Fast-Fashion Retailer Heads West
Last night's Marni at H&M launch party drew a mix of A-listers and next-gen talent to a private residence in L.A.'s Los Feliz neighborhood. Among them, Drew Barrymore reconnected with Molly Shannon, Rashida Jones caught up with Annabelle Dexter-Jones (no relation), and Oscar nominee Jessica Chastain mingled with Lily Collins. Marni's Consuelo Castiglioni, H&M's Margareta van den Bosch, and Sofia Coppola, who made a short film celebrating the collaboration starring up-and-comer Imogen Poots, were the evening's hosts.
"I think she captures boredom in modern-day society so well," Poots said of Coppola. "I knew that she'd bring something extra and character-driven to what could just be otherwise perceived as one-dimensional." There was nothing boring about this fête—not with Bryan Ferry (whose song "Avalon" is featured in the video) playing some of his biggest hits, and not with all the pretty girls wearing Marni's geometric prints.
"All the elements that make Marni are in this H&M collection: the brocade and the patterns," the designer said of the capsule pieces, set to hit stores March 8. "It's really everything that I like."