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Hollywood Says Hello to MOCA's New Director, Jeffrey Deitch


Kate Bosworth   
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Who says there's no culture in L.A? Kate Beckinsale, Pierce Brosnan, Michel Gondry, and Ed Ruscha, among others, came together to host a cocktail party at Tod's last night in honor of Jeffrey Deitch, the new director for the Museum of Contemporary Art. Guests such as Halle Berry, Gwen Stefani, Kate Bosworth, Jessica Alba, and Camilla Belle hit the brown carpet at the Italian label's recently revamped Beverly Hills boutique to welcome the former New York art dealer. "Getting an infusion of New York energy in L.A. is always really exciting, and Jeffrey is the groovy right guy we need at MOCA," said co-host Kelly Lynch, in vintage Zandra Rhodes.

Tod's founder Diego Della Valle and creative director Derek Lam showed off the brand's new digs, which now feature eggplant-colored walls covered in family portraits. "This residential feel is a great extension for us," said Lam, a native Californian who prefers to spend his time in L.A. on the road—literally. "I love driving around with the radio on, taking in the car culture." Academy Award-winning costume designer Milena Canonero and production designer Dante Ferretti transformed the boutique's third-floor VIP showroom to a 1940's-style supper club, complete with an original 1946 Rock-Ola jukebox. "I always used to complain that there wasn't much art in L.A., but once I discovered MOCA, I thought, oh, OK,'" said Beckinsale. "So I'm happy to support." The event benefited MOCA's exhibitions and education program.

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