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London by Way of Los Angeles

Rag & Bone Heads West

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Reese Witherspoon and Cameron Diaz   
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"The response has been super enthusiastic—the most enthusiastic response we've seen for a store opening," David Neville said of the buzz surrounding Rag & Bone's new L.A. flagship on Friday night. As partygoers milled about the 9,000-square-foot antique-meets-industrial space, Neville pointed out the virtues of catering to their second biggest market with such an expansive boutique. "We have a lot of different categories now—men's, women's, shoes, jeans—so to put it all into one context really educates people to what we do." Though, admittedly, Angelenos continue to surprise them. "We're still selling a lot of our outerwear here, which I don't understand," Neville's partner Marcus Wainwright told Style.com. "It's really crazy because I got bloody burnt in the sun today."

The Rag & Bone boys turned out quite a crowd. Fellow designers Wes Gordon, James Perse, and A.L.C.'s Andrea Lieberman came out to show their support. "I always want to support other designers—support is good," enthused Lieberman while a throng of high-wattage stars including Reese Witherspoon, Mandy Moore, Kate Mara, and Kiernan Shipka took advantage of a warm night and a DJ set by the Yeah Yeah Yeahs. Cameron Diaz was just excited she doesn't have to go to New York anymore to get her Rag & Bone fix. "David and Marcus are British boys that love America," she said. "They took the American aesthetic of casual and they gave a European flair to it that walks that line between something that you know and something new." And for Diaz, their boots are made for walking. "I literally live in mine, I walk everywhere in New York in them."

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