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Zegna Goes West

A little Italian Úlan in L.A.

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Gerard Butler and Edward Norton   
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The debut of Ermenegildo Zegna's global store on Rodeo Drive was cause for celebration last night, bringing Stefano Pilati to L.A. in his first visit as head of design. Guests such as Jeremy Renner and Gerard Butler browsed the Peter Marino-designed tri-level space, which boasts 5,800 square feet dedicated to the brand's formalwear, sportswear, accessories, Zegna Sport, and Pilati's new Couture collection. "Being on this multilevel, it depicts very well the different collections," Zegna CEO Gildo Zegna said of Marino's design. "And having the Couture on the top floor, it enhances this new aspect of Zegna fashion by Pilati."

After the store opening, the likes of Edward Norton and Gavin Rossdale made their way to the converted gallery space JF Chen for a multimedia installation of Zegna's Spring campaign, including a video featuring Pilati reporting from the "EZ News" desk and an exhibition of photos shot by Inez and Vinoodh. "I am a fashion designer that designs for menswear," Pilati said of his new role. "Of my previous projects, this one is a bit more personal. I'm more comfortable, due to the fact that I'm more experienced. The way that I communicate with the structure and the people, and being Italian, accelerates the process," he reasoned. "And we've known each other for a long time."

Toward the end of the evening, Sharon Stone weighed in: "I think it's great that they have this great new designer who comes from YSL. That's a background that kind of epitomizes that comfortable chic, that ultimate élan."

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