Whipped MOCA

A Frothy Mix of Art, Fashion, and Hollywood at the L.A. Museum's Annual Gala


Ginnifer Goodwin, Liz Goldwyn, Chloë Sevigny, Malin Akerman, and Élodie Bouchez   
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"L.A. is now the center of the world for contemporary art," MOCA's director, Jeffrey Deitch, late of New York, said at the institution's fundraiser on Saturday night. Them's fighting words, but looking around at a crowd that included Kirsten Dunst, Kate Bosworth, Gwen Stefani, Kate and Laura Mulleavy, Vera Wang, Ed Ruscha, and John Baldessari, even an East Coast visitor might have felt compelled to concede the point. The boldfacers had shelled out $5,000 each to witness artist Doug Aitken's new work, We, which featured rural farm auctioneers, a cattle whipper, sonic tables, drummers, and the Los Angeles Gospel Choir. And that wasn't the end of the evening's entertainment. Dinner included performances from Devendra Banhart, Beck, and Grammy-winning artist and political activist Caetano Veloso.

The gala, which raised $3 million, was hosted with Chanel Fine Jewelry and began with a private preview of the exhibition The Artist's Museum (which runs through January 31, 2011), showcasing the work of 146 artists who've helped shape the L.A. artistic dialogue during MOCA's 30-year history. Liz Goldwyn, though, wanted to talk fashion. Arriving arm in arm with Chloë Sevigny, who was channeling Marlene Dietrich in Chanel suspenders and pants, Goldwyn said, "We're doing like a Hollywood 1930's tribute to Les Girls, when lesbianism in Hollywood was really done right." As for Rachel Griffiths' 1954 red Lanvin frock, scored at Decades, the actress told, "I feel like a Christmas ball, only hotter."

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