Mind Your P's and Queues
Lines around the block for Target's Peter Pilotto launch; plus Alexandre Birman's MoMA bash
Some naysayers doubted that a London-based label would have the same stateside name recognition as Target's previous designer partners—Jason Wu, Prabal Gurung, and Phillip Lim, to name a few—but the Peter Pilotto for Target launch party last night drew no shortage of fans. Diane Kruger, Taylor Schilling, and Alexa Chung were inside, and a line of excited shoppers stretched down the entire block outside Gotham Hall.
"We wanted to make sure to bring the Pilotto energy to Target," said codesigner Christopher De Vos. A massive, mirrored mobile sculpture in the middle of the rotunda doubled as a catwalk for models wearing the clothes, and the space was covered nearly wall-to-wall with the collaboration's prints—"about 10 percent archive, 90 percent just for Target," said Peter Pilotto.
To reach a more global, fashion-conscious crowd, Target has wholesaled part of the collection to Net-a-Porter this time around. Net-a-Porter president Alison Loehnis said that the e-tailer has been waiting for about two years for the right moment to partner with Target, and when she heard about the Pilotto collaboration, it was a no-brainer. "I remember my first encounter with Peter Pilotto," she told Style.com. "It was a zeitgeist dress—at every party in the Net-a-Porter office there would be a string of our girls wearing it. Since then it's been great to see how Peter Pilotto has grown, not just in a commercial sense, but in terms of resonating with customers from Dallas to Dubai."
About twenty blocks north, MoMA kept its doors open late for a private viewing of Henri Rousseau's The Dream. The famous painting was the inspiration for Alexandre Birman's Spring collection, and the Brazilian shoe designer mingled with cohosts Ambra Medda, Charlotte Kidd, Laura de Gunzburg, Lily Kwong, and Zani Gugelmann while Alexandra Richards deejayed. A good time was had by all—so good that the museum had to turn on the lights and kick out the revelers a half-hour past the party's official end time.