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Everybody's All-American

Shinola toasts its collaboration with Bruce Weber

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Carolyn Murphy   
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Motor City pride was in the air on Friday night at Shinola's Tribeca flagship, where the brand was celebrating its new Bruce Weber-lensed, Carolyn Murphy-fronted campaign, "The Spirit of Detroit." Shinola sold 50,000 American-made watches last year, and even had to add a night shift of watchmakers in order to keep up with demand. Said one editor at the party: "Well, I've never been to Detroit, but it sounds like there's more going on over there than we think!"

Weber says he has a soft spot for the Michigan city—"great hot dogs and really great jazz clubs!" he told us—having first visited it for a Kate Moss shoot in 2006. And despite having worked with Murphy for some twenty years, shooting her in Detroit felt fresh. Said Weber: "In the spring and summer, the people barbecue all along the streets, and they will just stand up and sing. I like going to places where the people are so open." Murphy added, "Meeting the people in Detroit and visiting the Shinola factory, there's more of a visceral feeling to the campaign than just the image. It's really a snapshot of an American revival."

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