The Pretty Set Fêtes Ferragamo's Signorina
The scents that intermingled at Julian Schnabel's Palazzo Chupi last night offered up a cornucopia of aromatic entertainment for the well-wishers that turned out to fête Salvatore Ferragamo's fragrance Signorina. On one hand, you had musky, oak moss wafts from the floor-to-ceiling wood paneling that lines the ground floor of the West Village building, and on the other, a blend of pink pepper, peony, rose, and the panna cotta accord of the new scent, which has been billed as "a celebration of chic girls"—a gaggle of whom were holding court in the space's grand foyer.
"I've done a lot of fragrance campaigns, but I really think this one suits me," Bianca Balti said of the pink bow-adorned flacon, for which she serves face time. "I'm lucky, because I actually like this one. It's good on me." The patchouli-spiked eau seemed to be going over well with other members of the young and cool set that the label had assembled for the affair, which was hosted by Stella Schnabel, Rachel Chandler, and Theodora and Alexandra Richards. "I like it a lot. I think the bottle's so cute," said Emma Roberts, who typically swears by Tom Ford's perfume arsenal. Charlotte Ronson seemed likewise inspired. "I do think about it here and there," the designer said of adding a scent to the cosmetics collaboration she debuted last year with Sephora.
Ferragamo used the occasion to introduce its new digital initiative, The Girls About Town, which will follow the lives of the evening's hosts. The site launches Monday, but Balti, for one, is still unsure about what her daily posts will entail. "I've never had a blog," she said. "I don't even have Twitter."