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J.Crew Fêtes Its Latest High-Low Lines

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Joan Smalls and Prabal Gurung   
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CFDA/Vogue Fashion Fund designers turned out in full force last night at J.Crew's newly renovated Fifth Avenue flagship to support 2010 winner Billy Reid and runners-up Prabal Gurung and Eddie Borgo and their capsule collections for the brand. The three designers re-created looks from previous collections using new colors and materials.

"Everything is under $500," Gurung said of his pieces. "I'm going to buy it for my sister, my cousins—everyone." Borgo was also enthusiastic about the opportunity to share his line with a broader clientele. "I'm just excited to see what happens with this new customer," the jewelry maker said. "The cross-pollination of places like J.Crew and luxury brands—it's part of modern dressing." And seeing his creations in J.Crew stores sure beats spotting fakes on the street. "My friend Genevieve Jones sent me a picture and said, 'They're selling this on a table outside my apartment.' I used to get angry, but now I just shrug."

The collections start rolling out in May, and some in the crowd wondered if the warm weather would ever arrive. "I'm looking forward to spring. It's when you show some skin and wear some good shoes, but that's hard to do right now because it's so cold," said Maria Cornejo. The Timo Weiland boys aren't waiting any longer to engage in sunny-day activities. "We've been getting inspiration from a lot of coastal towns we've been to," said Weiland. Sounds like they could be a good match for J.Crew in the future.

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