On her way into Swarovski Crystallized's new Soho concept store, Blake Lively literally stopped Broadway traffic (including two tour buses—welcome to New York, people!). Like a few other notables—the guest list for the opening night party included Lucy Liu, Chloë Sevigny, and Evan Rachel Wood—she was wearing a Divine Rock, a limited-edition Swarovski necklace the full proceeds of which will benefit Charity:Water, a nonprofit that builds wells in developing countries.

"Maybe as a kid I wore bigger crystals," Lively said of the piece. "When you're a little girl, you can get away with wearing, like, 17 sparkly pink rings and tiaras and things like that." What, Serena van der Woodsen couldn't pull it off? "I guess not, I don't know. I'm not a princess." Watching the Gossip Girl star swan through the mercilessly well-lit boutique, we're inclined to disagree.

Meanwhile, the crowd gossiped about the late Michael Jackson as "Billie Jean" pounded throughout the 5,000-square-foot flagship in tribute.

The space felt like home to model Jessica Hart. "I once did a photo shoot with Saks and I was in a bed of crystals. They gave me a whole bag of them afterwards, so I have them scattered all over my apartment," the Aussie explained. "It was painful, and I got cuts. We were in underwear. It wasn't the most glamorous thing." Maybe. But not the least glamorous thing, either.

— Darrell Hartman