French Luxury House Honors Astronauts in New York
Fashion and astronautics had an unlikely rendezvous Monday night at the American Museum of Natural History's Rose Center for Earth and Space, where Louis Vuitton threw a party to celebrate the 40th anniversary of the lunar landing and simultaneously launch its new ad campaign featuring NASA hall-of-famers Buzz Aldrin, Sally Ride, and Apollo 13 commander Jim Lovell. The astronaut theme wasn't such a giant leap for the brand, explained LV North America CEO Daniel Lalonde. "From the beginning, we've been a travel-based company. So we thought, what is the ultimate journey?"
How about the life of Buzz Aldrin? Since becoming the second man to walk on the moon, he's gone deep-sea diving, published a memoir about alcoholism, and cut a rap track with Snoop Dogg—and that's just in the past few months. "I may drive a Hummer to the South Pole in December," the 79-year-old noted. As for posing for Annie Leibovitz: "It's a little bit of a change from a space suit."
Meanwhile, guests at the Rose Center (including Miranda Kerr and aspiring space traveler Lance Bass) took in a somewhat branded vision of the final frontier: a JumboTron display of a star field of revolving LV monograms and a spherical (and, of course, monogrammed) concept trunk designed for the Mars traveler. Estelle, teetering in a pair of hot pink Alexander McQueen heels, decided her must-have space accessory was "a Louis Vuitton oxygen tank." Could this pop star do the moonwalk? "Yes," she said, then glanced at her footwear. "But not in these."