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Music Men

Fashion week starts with a bang, courtesy of Kendrick Lamar, Theophilus London, and Robin Thicke

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Kendrick Lamar, performing.   
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You might say that fashion week has arrived in New York with a little extra fanfare this season, what with all the musicians trumpeting at last night's preliminaries. Not that the performing artists didn't have something to celebrate themselves. At the Surface to Air shop in Soho, for starters, Theophilus London launched his new collaboration with the French-label-cum-creative-shop. It's a NASA-inspired bomber jacket, a concept London had more or less already designed in his head when he first met S2A creative director, Aldric Speer, in Paris. "A lot of artists come to us and say they want to do something but don't know what they want to do," Speer recalled. "But he had his really defined idea. He even knew the color of the zipper puller."

The S2A studio just finished a perfume campaign for Givenchy that should be out soon, and Speer reported that he has a pair of design collaborations in the works with Parisian electro talents Brodinski and Gesaffelstein. Inside the Soho shop, London rapped with Travis Scott.

Both were spotted later at Milk Studios, where Kendrick Lamar headlined the first of many drink-sloshing evenings scheduled for MADE Fashion Week. (Mini Jambox sponsored this one.) "Make some noise now, New York!" Lamar urged from his stage in the building's loading dock, and the crowd obliged. "I'm gonna feel this bass later tonight," Anndra Neen's Phoebe Stephens predicted. She insisted she was relaxed, though: She and her sister, Annette, had shown their collection earlier in the day. "Now we can enjoy the rest of the week," she sighed.

A few blocks over, at No. 8, Robin Thicke sent his Blurred Lines album into the world with an intimate performance of—well, no points for guessing that one. His partner for the evening was Treats! magazine; the racy glossy's latest issue features the resurgent R&B star on the cover, accompanied by a crew of models wearing high heels and not much else. It's no accident that the shot evokes the already infamous "Blurred Lines" video—Thicke confirmed to Style.com that he and the video's director, Diane Martel, used the magazine's openly sexy style as a "visual reference." Asked about his appreciation of the magazine, he kept things brief: "What's not to like?"

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