Roof Party

The Catwalk Crew Moves On Up for V Mag and Paul Rowland

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PHOTOS

Sheila Marquez and Hanne Gaby Odiele   
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A whole bunch of kids who are about to hit the runways were shaking their legs to thumping beats last night in Chelsea, at a rooftop party thrown by V Magazine. A traditional early fashion week affair, this edition brought the fresh faces out to toast photographer Paul Rowland, guest director of the latest issue's 96-page supplement.

"The whole idea was based on paganism and witches, kind of dark things," Rowland (who was sporting an ankle-length djellaba) explained. With help from art-world photographers Hanna Liden, Katy Grannan, and Richard Kern, he turned out 19 different covers featuring the likes of Behati Prinsloo and Isabeli Fontana in an array of unconventional accessories, including slabs of raw meat. According to Rowland, although V editor in chief Stephen Gan was "reticent" at first about neckwear made from tripe, he eventually swallowed—or shall we say, accepted—it.

Just as, if not more, bizarre: We found a designer who's actually ahead of schedule. That would be the well-organized Richard Chai, who was looking relaxed even though he has a busy Saturday coming up (he's showing both his men's collection and his new women's diffusion line, Richard Chai—Love, virtually back-to-back at Cedar Lake). "I thought it was going to be really smart, because I loved the venue. But now that I think about it, I don't know if it was such a good idea," Chai fretted momentarily, but then shrugged it all off. "I have a really big backstage." What's more, he added, the women's line has been a hit in fittings. "That's always a flattering thing, when models want to wear it." Hey, it beats the hell out of wearing uncooked offal.


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Style File Blog

february 09, 2010

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