Love and Rockets

Viktor & Rolf's Flowerbomb Explodes in the West Village


Rolf Snoeren and Viktor Horsting   
more photos

Festivities for the fifth anniversary of Viktor Horsting and Rolf Snoeren's smash-hit fragrance, Flowerbomb, kicked off in Paris in March with a star-studded party at Le Meurice. Last night's New York birthday bash was meant to be a little more low-key. "We wanted something intimate and private," said Horsting, as he toasted the duo's floral-scented eau at an emptied-out town house on Grove Street.

But if the setting was different, a let-them-eat-cake attitude made the trip across the Atlantic with the Dutchmen. After an hour of cocktails and canapés, revelers like Shalom Harlow, Cecilia Dean, and Inez van Lamsweerde and Vinoodh Matadin were escorted to an outdoor courtyard for a three-song set by Alison Goldfrapp, singing sans band for the first time.

Blame it on her Spring 2010 tulle-embellished bodysuit—or the amps that projected her disco-fueled jams throughout the residential block—but Goldfrapp got an impromptu shower courtesy of a disgruntled neighbor's hose. "I'm sensing a Marilyn moment," Erin Wasson yelped as the designers joined the performer onstage and tiered tea cakes in the shape of Flowerbomb fragrance boxes were rolled out into the yard. Sure enough, a breathy rendition of "Happy Birthday" followed.

Subscribe to today!