Icons in the Making
Celebrating Jimmy Choo's New Capsule Collection and Campaign
Art meets fashion meets advertising. That was the three-way intersection, anyway, at a Jimmy Choo and W magazine-hosted cocktail and dinner at the Lower East Side location of the Lehmann Maupin Gallery last night. The shoe brand was celebrating a new campaign by photographer Nan Goldin. The images were commissioned for its ICONS collection, a capsule line made in honor of the brand's 15th anniversary, and a portion of the sales of the collection will go to the newly established Jimmy Choo Foundation, a trust that raises money for women's charities.
"I first approached Nan in 2005," Choo's Tamara Mellon told Style.com, as she mingled with guests like Leighton Meester and Lake Bell. "She wasn't available then, but I was really happy to get her the second time around." Years of patience was one part of the equation, but so was thinking outside of the box. Unconventional thinking informed the buzzed-about Steven Meisel editorial in the latest issue of W, which features a cast of characters, including dinner guest stylist Marie-Amélie Sauvé, in mock advertisements. "It's funny," said editor in chief Stefano Tonchi, "because some people are telling me the other ads in the magazine are fake and they are not."
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