It was back to the garden at Saks last night, as Louis Vuitton turned the store's third floor into a jardin extraordinaire for the launch of its 2010 Cruise collection. Planted among the topiaries, colorful bouquets, and superbly coiffed models was a retrospective summing up the brand's savoir faire. There was a botanical scent in the air, and attendees—including Maggie Gyllenhaal, Serena Williams, and Arlenis Sosa—were invited to hang a note on the "wishing tree" near the back.

More than a few cards listed the wisher's shoe size and address, although Vuitton reps were quick to explain that's not how it works. (Having their wish cards incorporated into the display at the Fifth Avenue flagship is the best those goody-seekers can hope for.) Gyllenhaal, though, confessed that she's benefited from the brand's giving tree: Vuitton has flown her to Paris and donated to her preferred charity, Partners in Health. Pondering what she'd opt for next, the actress mused, "Who doesn't want one of those trunks?" And once she had it? "You can't go just anywhere with that. Where would I go? The beach, in India," she decided.

— Darrell Hartman