All the Rave

Lady Gaga launches her new album with an art happening


Jeff Koons, Lady Gaga, and Marina Abramovic   
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Lady Gaga's Little Monsters will do anything for her. As evidenced by last night's ArtRave launch party for her new album, ARTPOP, they will form a mile-long line down FDR Drive for a ferry to her party at the Brooklyn Navy Yard. They will dress in every conceivable iteration of Gaga costume. And they will know all the lyrics to each new song—before the album even comes out.

A massive Navy Yard warehouse was transformed for the Sunday-night rave with five Jeff Koons statues of Gaga, giant screens playing videos of her performance-art training with Marina Abramovic, and several side rooms filled with images shot by Inez van Lamsweerde and Vinoodh Matadin. "Working with Gaga has been the most incredible experience," van Lamsweerde told "She is very creative, very generous, and very, very inspiring."

Inez and Vinoodh aren't the only ones to find Gaga stimulating. The happening brought out a range of designers—from Alexander Wang to Gareth Pugh to Hood by Air's Shayne Oliver. Christian Siriano reminisced about how he outfitted Gaga for her first Today show appearance—"before anyone else wanted to dress her!"

Gaga's mother, Cynthia Germanotta, kept spirits high by passing out glow sticks from her purse, but when the artist finally took the stage, at 12:45 a.m., to perform her new album, wearing a face mask reminiscent of Leigh Bowery, she had the room's undivided attention. "It feels so good to be back in New York City!" she said. "Tonight, we're going on a journey…from art to pop and back again."

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