Prada People

Sasha Pivovarova and Co. Celebrate Miu Miu's New Store


Daiane Conterato and Lais Oliveira   
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The Miu Miu store on 57th Street has been a long time coming. The brand secured the space formerly occupied by Jil Sander more than two years ago, and has been postponing its opening for the past three months. Then—wouldn't you know—it was rainy on the big night itself. "Not that that could discourage me," Peaches Geldof said. "I would wait another year and go through a blizzard for Miu Miu."

Miuccia Prada was a no-show, but the party drew plenty of fashionable faces, including Claire Danes, Ciara, and Sasha Pivovarova. Hana Soukupova, a model who knows her Stevens from her Marios, was impressed with the trip through fashion history provided by the silk-screened campaigns lining the store's walls (they take the viewer from Chloë Sevigny's teenage turn to more recent subjects like Kirsten Dunst). But by the end of the affair, thoughts went back to the rotten weather. "Do you think they'll notice if I take this coat on the way out?" asked Jen Brill, in a black leather Miu Miu party dress. The answer, provided by a security guard, was a chilly yes.

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