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July 12 2014

styledotcom Fashion adopts the bike as one of its favorite accessories: stylem.ag/1oNkLel pic.twitter.com/R5Xk9cbVZ4

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Raf Simons x Ruby Sterling is Coming to a Computer Screen New You

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A meeting of the minds, available for a limited time only. This coming Tuesday, Raf Simons and Sterling Ruby will launch inthenameof.be, a pop-up site carrying their much lauded Fall ‘15 menswear collaboration. Created in partnership with famed lensman Willy Vanderperre (whose promotional video for the launch makes its exclusive debut here) and Simons’ commercial director Charlotte Arts, the shop will offer a new selection of the bleach-spattered, expressionistic pieces each Monday. In keeping with the collection’s DIY pedigree (Ruby and Simons’ mutual roots in punk, and affections for various subcultures), the project is something of a happening unto itself, part e-commerce endeavor, part experiential brick and mortar spot. The latter promises a clubby space in Simons’ home of Antwerp (Arts and Vanderperre also reside there), open weekends only from September 4 through October 13, with a rotating cast of deejays and live performances. The locale will serve as a nod to youthful zeitgeists, and, as Vanderperre tells it, “ignite the spark of the city.” Whatever pieces are not sold on the website at the end of each week will be sent to the physical location (though we’d humbly submit that remainders will be few and far between). Shop swiftly–inthenameof.be comes down September 1.

Inthenameof.be, and 16 Lange Gasthuisstraat, Antwerp, Belgium launch on Tuesday, July 15.

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Editor Obsessions: Sunspel’s New Side Panel T-Shirt

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sunspel1Every day, Style.com’s editors reveal their current obsessions—and where to buy them. Check out today’s pick, below.

Sunspel has already mastered the art of the perfect T-shirt with its prestigious line of English-made Egyptian-cotton tees, and with this new, sportier style, the brand hasn’t missed a step. The side panel and shoulder yoke may add nothing in terms of function, but who cares. It looks awesome.

Sunspel side panel T-shirt, $105, Buy it now

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Model Elettra Wiedemann Rethinks the Word “Foodie”

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elettraThe fashion set hasn’t always made room on its plate for food. (Champagne, cigarettes, and a little caviar are all an exception to the rule, if they can be counted as that.) But the tides have changed and food and fashion have never been more entwined. Credit people like Bon Appétit editor in chief Adam Rapoport (formerly of GQ) or models like Karlie Kloss and her cookie collaboration with Momofuku Milk Bar for blending the two worlds together. But the focus isn’t just eating and cooking great dishes, it’s about being conscious of where and how the food was produced.

Cue model Elettra Wiedemann, who just added her own contribution to the culinary scene with her newly launched site, Impatient Foodie. The site is targeted toward people who “want to make responsible food choices but feel overwhelmed sometimes,” Wiedemann, who studied the connection between public health and sustainability at the London School of Economics, tells Style.com. That doesn’t mean she’s created a site loaded with juice recipes—every Thursday, for example, she posts cocktail recipes in the Thirsty Thursday section. We caught up with Wiedemann to hear more about being both a model and a foodie, fashion’s relationship with food, and her new site. Here’s what she had to say.

What is the new definition of a “foodie,” in your opinion?
For me, a foodie is someone who loves to eat food but also wants to be thoughtful about where their food comes from.

In the past, being a foodie and a model hasn’t been a very common pairing. How has your career as a model impacted your relationship with food?
As far as modeling and food, when I was a kid I ate whatever I wanted, whenever I wanted it, and didn’t think about health, nutrition, or size at all. Then I started modeling and I had to teach myself how to eat in a new way—namely, lighter and healthier. But I also loved experimenting in the kitchen and re-creating my favorite childhood meals with healthier ingredients. I can credit modeling with refining my palate in a lot of ways.

Fashion has always had a fickle relationship with food. How do you think that is changing right now?
In my experience, fashion is not just about clothes and accessories, but also about artisanship and stories. That is also true of food and where I see American food culture moving today. I think now there is a turn toward connecting to our food and where it comes from for the sake of our own health and the health of our families and communities. For me, excellent, fresh food that can be traced to its producer is the most luxurious and special thing. Also, food magazines have clearly been influenced by fashion magazines in their aesthetic and lifestyle angle.

Strawberry Clafoutis

Yes, food culture has definitely become more ingrained in fashion culture in recent years. Do you think food and fashion is a trend, or is it just a way of life at this point?
I think there are some food trends, but like I said before, once you try excellent food it’s very hard to turn back. I really want to make responsible food choices, but I also have a hectic professional life. We are all hooked on convenience, and in my opinion, that is what seasonal food purveyors need to start addressing. This is incredibly difficult because so much about local, seasonal, responsibly sourced food is totally incongruous with the industrial scale food model that dominates today.

What has been your greatest cooking catastrophe?
There are so many, it’s hard to know where to begin. Unlike other food sites, I share my fails on Impatient Foodie. For example, if you look on the site right now, I talk about how making homemade mozzarella totally sucks and is not “so easy,” like other food sites brag. It’s so not easy. It’s complicated and requires a lot of time and you need to buy things like a nonreactive pan. Forget it—just go buy some at the store or the farmers’ market.

What can we expect from your site in the near future?
We have a Friends section on the site where I share recipes and dishes from my fashion and film friends. My question for them is always, “What are you cooking after a long day at the office or on set?” I’ve gotten back some fantastic dishes so far. My IMO pieces will be my take on various food issues of the day, and I try to connect it to recipes. For example, I’m researching tuna right now and, because it’s so endangered, trying to create dishes that would substitute tuna for another fish. I know we all love tuna, but we have almost completely decimated the population. I think to say to “never eat tuna again” will not work, but how about just eating it once a month and figuring out other alternatives?

Photos: Kevin Sinclair; Davide Luciano with food styling by Claudia Ficca

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Summer Friday: How Two Top Music Publicists Spend Their Afternoons Out of the Office

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Like the George Gershwin song goes, “Summertime, and the livin’ is easy.” Especially if your workweek is cut short thanks to “Summer Fridays.” The extra hours go a long way in making every weekend seem like a holiday. If you’re short on inspiration for your own Summer Fridays, just look to our new season-long series in which we ask industry people with cool jobs to share how they’ll be spending their free afternoons.

Chances are at least one of your favorite bands is repped by Press Here Publicity. Linda Carbone and Chloë Walsh, who started the full-service public relations company ten years ago, have worked with everyone from full-fledged icons to up-and-coming artists. Their current roster includes Blondie, Yoko Ono, Depeche Mode, Phoenix, Yeah Yeah Yeahs, Bat for Lashes, The Kills, and Blood Orange, among others. Since the duo work out of opposite coasts—with Chloë based in L.A. and Linda in NYC—they shared with us two very different takes on how they’ll be spending their Summer Fridays.

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Chloë: I’m still in awe of the variety L.A. has to offer. From the office it’s about a fifty-minute drive to Topanga Canyon. It’s my favorite of all the canyons because it’s the greenest and reminds me the most of Europe, where I’m from. Looking down at the ocean, surrounded by olive trees, it feels very Mediterranean. There’s far more foliage on the hikes there, so it’s possible to walk mostly in the shade, unlike the other canyon hikes. Topanga is just a few minutes’ drive from Malibu and the best, wildest beaches. I’m always impressed by the surfers, and after a long week in the office, there’s nothing more relaxing than watching the sun drop down beneath the water.

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Linda: Starting around 3 p.m. on a Friday afternoon, I shake off the stress of the week and take a wild ride with my silver slip of an Italian greyhound, Lulu. I shut down the office, turn off my phone, jump in the car with the windows wide open, turn up the volume (old vocalists Louis Armstrong, Ella Fitzgerald, swing, Benny Goodman, Django Reinhardt), and breathe in the great gushes of sea-salty sun-drenched air.

A rabble of good friends and dogs unbundle at the house in East Hampton, and it’s bespoke margaritas, Marco Polo in the pool, and food. Lots and lots of good food! Grilling organic salmon, local handpicked veggies, and homemade Key lime pies by the dozens. After morning brunches and afternoons of shopping (often spending too much money), we arrive home to find the dogs waiting for a game of catch. Some evenings we meet up with friends at their houses, or go to dinner on the water and watch the sunset. Sometimes we head to the beach at dusk to sit on the rocks with a few bottles of wine, to tell stories under the moonlight while making plans for the future. Many evenings are spent falling asleep to old movies with the wind rustling in the trees above us.

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Sartorial Sunshine at Day Three of Berlin Fashion Week

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After seven years, Berlin Fashion Week is solidly in its sophomore phase. The surge of energy that initially propelled it has waned, with major regional fashion houses such as Joop!, Hugo Boss and Rena Lange bowing out, while internationally renowned German designers like Jil Sander and Kostas Murkudis never participated. Yet optimism unites the fifty-one designers currently presenting collections on the Mercedes Benz catwalk. Bright, clear, confident yellow – the color of sunshine and high hopes – has beamed onto most catwalks during BFW’s past three days.

Vladimir Karaleev, an insiders’ favorite for his roughly finished and sculptural creations, showed a coat made from an unhemmed sunny jacquard silk which could have upholstered a chair in Louis XIV’s living quarters. Models sported fist-sized Marigold corsages over denim and cocktail attire at Marc Cain. Laurèl launched its show with a jumpsuit, shift, skirt and trousers in the same yellow and white lacework print. Young designer Rebekka Ruétz, a beacon for the Berlin fashion scene, presented variations of a tangy tie-dye print in belted blazers, leggings, jumpsuits and skirts under white chiffon veils. And Rike Feurstein suited a model in genteel high-waisted lemony trousers with a matching net breastplate and shoulder-pads the size of hats. Surreal or pragmatic, yellow was the tone of optimism for Berlin’s stalwart designers.

Photos: Courtesy Photos

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