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August 21 2014

styledotcom It's still not too late to rock your favorite pair of cutoffs. stylem.ag/1v1zRlq @rihanna #LOTD pic.twitter.com/TJlu2kq0Jt

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EXCLUSIVE: Maybelline New York Partners With Made

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MADE FASHION WEEK SS12 at MILK STUDIOSIn the past few years, Made has steadily become a highlight amid the chaos of New York fashion week. Launched in 2009 to boost emerging talents, the twice-yearly project has become a hub for the style set, allowing everyone to catch shows by brands like Cushnie et Ochs, Public School, and Ostwald Helgason all in one place. Not to mention, the Meatpacking District venue is conveniently located next to New York’s best late-night bars and restaurants. (PS: The Spring 2015 designer lineup was just announced.)

This time around, Made has partnered with Maybelline New York for a revamped experience. Maybelline will be providing creative direction, backstage prep, and, of course, buckets of cosmetics and supplies for over 10 Made designers. The partnership will include the Made for Maybelline Film Project, a video incubator that will enhance the already-solid platform Made has provided its designers. The incubator will ask eight filmmakers to use mixed-media techniques to create a 30-second video inspired by the trends seen at the shows.

A panel of judges, including Milk Studios and Made cofounder Mazdack Rassi and Maybelline president David Greenberg, will award the best video with a fiscal donation and the chance to work on a bigger Made film project in February.

Photo: Carly Otness/BFAnyc.com

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Editor Obsessions: Industry Standard’s White Skinny Jean

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Odette-Midrise-3[2]Every day, Style.com’s editors reveal their current obsessions—and where to buy them. Check out today’s pick, below.

Blame it on the racks of unworn floral blouses in my closet, but lately I’ve been turning my attention to high-quality, timeless basics. From the best T-shirts to the wear-every-day boots, I’m pretty much covered as far as normcore goes. The one thing I haven’t been able to track down? The perfect white jean. I’ve tried dozens of pairs, but they’ve always been too sheer, too stiff, or—worse—too stretchy. All summer long, everyone from Emmanuelle Alt to weekenders in Sag Harbor was living in their ivory denim. I had basically given up, until Industry Standard released its newest style: The Odette midrise white jean. I’ve been a fan of Industry Standard ever since I met founder Nicole Najafi earlier this summer and became obsessed with her inky high-rise Simone jeans. Najafi has mastered the quintessential blue jean and worked tirelessly to design the ultimate white version: They needed to be forgiving but not stretchy, and slightly cropped at the ankle for the most flattering silhouette. I wear mine a little loose, and even after a long day at the office, they don’t sag or stretch out. They really are the best white jeans I’ve ever tried.

Industry Standard Odette midrise skinny white jean, $105, Buy it now

Photo: Courtesy of Industry Standard

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Ultra-Luxe Leather Goods Label Parabellum Sets Up Shop on Melrose

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parabellum-sizedBorn out of the desire to craft the finest leather goods in the world, Parabellum has set out to carve its own well-constructed path since 2008. Working most heavily with the American bison, the inventive L.A.-based brand has created leather goods ranging from men’s duffels and women’s clutches to valets and key chains that are anything but precious. Using age-old techniques to give the leather an elegant but still natural feel, each creation is tough, textured, and luxurious—and all with an ode to the relentless spirit of the American West. Just days shy of opening their first stand-alone retail space this Friday on Melrose Avenue, creative director Jason Jones and president Mike Feldman spoke exclusively to Style.com about this important step for the brand, why bison is best, and what we can expect next from this leather pioneer.

Why open the store now?
Mike Feldman: Honestly, this has been our dream and our plan for more than five years. It took a while for us to find the right location, and it took a while for us to get our brand reach to the level where people needed to see the full collection in one location. We have 35 different items and we have 11 different leather colors and there are three different hardware options, so there is a tremendous library of goods that we’re really proud of.

Jason Jones: And to be able to design the furniture and everything and show the brand as a whole, it’s really exciting for us.

Will there be anything exclusive to the store offered?
JJ: We’ve been planning on doing a lot of things that are specific to the store, like special projects and collaborations and more expensive things that might not be able to be carried by other stores.

MF: It allows us to really do a lot of things that we’ve thought about but we never necessarily had the reach to do through wholesale. We can try things like jewelry and clothing.

How would you classify your brand?
JJ: It’s really a new version of American luxury. It’s something that we really haven’t seen in the market, and that’s why we came. We felt like there was a hole.

How do you think your design is different?
JJ: We design everything to last—that’s really a key element of what we do. A lot of the handles are removable and interchangeable, we really look at longevity and how things are going to wear, that’s really important to us. We want things to get better with time, not worse, so that’s a super-important chief goal for us—how it wears and how long it lasts.

MF: You can look at the material first off. Our materials are completely off the grid. The combination of bison and ceramic—certainly when we entered this business, nobody was using either, and we’re using both and putting them together in a way that I think is a little different. Just that juxtaposition of old and new is something we’re very proud of, and I think being a younger brand allows us to not have to repeat the greatest hits of before. We get to actually create with our eyes right now, in this world, with all the information that we have and all the interactions that we have. It allows us to be a little bit different without having to go back to the well of the past. This is our now and these are our glory days, so we can really get into it.

How is sustainability built into your design and production process?
MF: Three ways. One is the fact that our goods are built to last forever. They’re a little bit more expensive because they’re built that way and there’s a cost to that, but they last forever. The second way would be our production. All of our production is right here, it’s 10 minutes from our new store, and we make everything here in L.A. And the third is the materials. The bison leather that makes up the majority of what we do is sourced from free-range animals from North America, and it’s all North American-raised and free-range and not in factory conditions. And hides are shipped to domestic micro-tanneries where everything is tanned to EPA standards. A lot of leathers are done overseas, and there’s a reason 99 percent of the tanneries that existed in this country in 1900 no longer exist here. It’s not that people aren’t using leather, it’s that people are doing a lot of their tanning in other countries where the laws are a little less stringent about how you treat the environment, and we take the environment very seriously.

How has being in the CFDA/Vogue Fashion Fund changed your perspective?
JJ: It’s nice that it connected us to New York, and via the television show, it really connected us to the world, so we have a much wider audience now. It gave us more time and energy to explain the brand to the world, and that was the important thing for us.

MF: We’re L.A. guys, so when we do business in New York, we show up and we leave. The CFDA process is in the middle of the storm, so we get to really see how it works. It inspired us to work harder, to work faster, and to work smarter to be on that level.

What’s next?
MF: We’ve got some really exciting new handbags that we’re getting ready to launch in September at Barneys. We started as a very small company and we’re still very small and we just keep going.

Parabellum, 8251 Melrose Avenue, Los Angeles, 90046. For more information, visit parabellumcollection.com.

Photo: Courtesy of Parabellum

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Now Trending: Not Your Mother’s “Mom Jeans”

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082114_Now_Trending_Mom_Jeans_BLOGAnyone who has perused our Fall ’14 denim guide received the memo that vacuum-packing yourself into second-skin stovepipes is officially over. Here, we’re turning our attention to the breakthrough indigo trend—dovetailing with this year’s buzzy #normcore meme—that’s been gaining serious traction in the streets: “mom jeans.” For many, the notion conjures up memories of ’90s television series such as Beverly Hills, 90210 (not to mention that infamous SNL skit, but the new wave of mom jeans are decidedly not your mother’s. It girls including Miley Cyrus, Chloë Sevigny, and Tumblr star Staz Lindes (seen here at Bushwick Open Studios back in July) were among the early champions of the high-waisted, relaxed-fit styles. Meanwhile, models-off-duty from Daria Werbowy to Tilda Lindstam to Drake Burnette have embraced the navel-grazing movement in a major way, trading out their standard black skinnies for vintage, bum-cradling Levi’s. Off the streets, we’ve also witnessed mom jeans cropping up in recent collections from Rachel Comey and Ami. While you arguably need to have the right proportions to properly rock this look, it’s unquestionably a refreshing change of pace from sprayed-on jeggings.

Click for a slideshow of mom jean inspirations.

Photo: Kathy Lo

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EDM’s Biggest Moneymaker, Johnny Depp’s New Father-Daughter Project, and More of the News You Missed Today

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103.5 KTU's KTUphoria 2014 - ShowJay Z beat out by…
It’s been a pretty good summer (and winter and spring and fall) for Calvin Harris, who has just been named the highest-paid DJ in the world for the second year running. Forbes reported he earned $66 million in the past year playing more than 50 festivals and gigs. What’s more shocking? His earnings topped those of music industry heavyweight Jay Z, who reportedly made $60 million. [The Huffington Post]

Google knows all…
A comparison of the top 20 search terms by area has revealed a sharp difference in the concerns of Americans in various geographical locations. While people living in the wealthiest parts of America are Googling the latest tech gadgets and holiday destinations, those at the other end of the wealth spectrum are worried about health issues and diet tips. [The Cut]

Johnny Depp and Lily-Rose’s New Project…
It was announced today that Hollywood heartthrob Johnny Depp is set to star alongside his 15-year-old daughter, Lily-Rose, in the upcoming film Yoga Hosers. The film is going to be quite the family affair—Haley Quinn Smith, who is the daughter of the movie’s director, Kevin Smith, is also in it. [Harper's Bazaar U.K.]

The most-photographed man in New York?
The first answer that comes to mind here is likely a celebrity name. But according to a NYT story today, it’s a man named Di Mondo. Read all about the relatively unknown eccentric now. [The New York Times]

How Hermès keeps its cool…
Hermès has a new designer, the luxury label’s stock went up more than 175 percent in the last five years, and it was named as one of the most innovative companies in the world, ahead of brands like Netflix and Starbucks. What’s the secret to its historic empire? Forbes reports. [Forbes]

Photo: Theo Wargo/Getty Images

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