Like Kate Moss, Lapo Elkann has endured a tabloid tempest, only to emerge more popular and stylish than ever (see his star turn Rio, Grand in this month’s Vogue for proof). And following Moss’ lead with her Topshop RANGE, the Fiat heir has chosen Barneys New York for the U.S. launch of his lifestyle brand Italia Independent. So far the line consists of two styles of unisex sunglasses but, Elkann says, there’s much more to come. No word yet on what to expect at Thursday’s in-store appearance, but given the budding entrepreneur’s courtly yet outspoken manner, Barneys is promising this "won’t be the usual press conference." Plus: See a list of Elkann’s 10 Essentials.
Photo: Stefano Guindani