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baby’s first label

September 13, 2007 12:24 pm

The children’s designer clothing market is a lucrative one, which is one reason everyone from Marc Jacobs to Cheap Monday is getting in on the downsized action. It’s hardly a new idea, though. Like so much else in fashion that we now take for granted—miniskirts, boho chic—it got started in the sixties. Mini Me: The Birth of Kids’ Fashion in the Boutique Era, an exhibit that opens at Pollock’s Toy Museum in London tomorrow, looks at how brands like Biba and Cacharel convinced parents that their offspring should look as cool they did (Barbara Hulanicki, the creative genius behind Biba, even sold diapers color-coordinated to match mummy’s outfit). If you’re wondering where all those miniature rock T-shirts you see everywhere came from, you’ll find the answer here. Mini Me: The Birth of Kids’ Fashion in the Boutique Era, Pollock’s Toy Museum, Scala Street, London W1, 011-44-207-636-3452, September 14 through 29.
—Nancy MacDonell

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