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Style File Blog

may 26, 2012

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On Our Radar: Chance

11:05 AM
When I was a kid, my mom used to dress me in stripes, and ever since then, I have racked up a...

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Lara Stone’s Star Trek, And More Of Today’s Top Stories

10:05 AM

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tees and sympathy

December 11, 2007  9:38 am

Womensed

The lowly T-shirt occasionally gets a bad rap, mostly for its role in inane cliché statements. (”Been there, done that, got the…” “My dad went to Key West and all I got was this lousy…”) That’s not the case with four limited-edition, organic-bamboo versions from do-gooding lifestyle company Tonic. According to company founder and CEO Pankaj Shah, the $45 purchase of each style gets tangible results: the delivery of three mosquito nets to families in Africa to prevent malaria; a year’s education for three children in India; clean water for one person in Nepal or Honduras; or the planting of 25 trees in North America. Shah, who counts Donna Karan as a friend, enlisted Tara Subkoff to create the School Tee (pictured above) and plans to bring in other designers for future projects. “There’s going to be someone really big,” he promises. The tees are available on the company’s Web site, www.tonicgen.com, which also keeps a running, real-time tally of goods sold and good deeds done.

—Meenal Mistry

Photo: Courtesy of Tonic

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