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may 26, 2012

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When I was a kid, my mom used to dress me in stripes, and ever since then, I have racked up a...

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Designer update

all eyes on osklen

January 24, 2008  9:46 am

Spfw1

If Alexandre Herchcovitch is the go-to designer for Brazilian club kids, Osklen’s Oskar Metsavaht is the man uptown girls and boys with healthy disposable incomes turn to. His presence at Saõ Paulo fashion week was formidable: In addition to a stellar show, styled after a Raggedy Ann and Andy look, he hosted an intimate dinner for friends; an all-night after-party at one of the city’s chichi clubs, Mynt; and an in-store brunch. In all of his collections, Metsavaht mines his native land—he’s based in Rio—for subtle inspiration that translates into looks that can be appreciated around the world. With a network of stores that span the country, Osklen is one of Brazil’s most successful brands, and a fitting symbol of the country’s emerging fashion potential.

—Sameer Reddy

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