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concrete plans

January 23, 2008 9:58 am

Barros

With the frenzy of Sao Paulo fashion week as her backdrop, Cris Barros has been quietly working on a plan to capitalize on the burgeoning international interest in Brazilian fashion. In March, the designer opens a gleaming new store across the street from the city’s über-chic Fasano Hotel. The flagship shop has been designed by Carolina Maluhy, herself a protégée of Fasano architect Isay Weinfield, and will incorporate the easy luxury that Barros fans like Gisele Bündchen have grown to love. The hard/soft mix of concrete and iron with croc leather and silk velvet will, in a sense, cement her position as one of the country’s most sought-after designers. “We had no doubt it was the perfect location,” Barros says. “The Fasano is where all the VIPs from Sao Paulo go for dinner or a drink, and it’s the hotel of choice for trendsetters visiting the city. It will be impossible for them to miss our store!”

—Imran Amed

Photo: Courtesy of Cris Barros

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