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end game
January 29, 2008 9:56 am
From the department of not enough bling: Ends, a new line of gold and diamond-encrusted capsules that screw neatly onto the ends of shoelaces and retail for between $399 and $4,999. “We’re all about merging fashion and fine jewelry for men and women in a new way,” says Whitney Lucci, who co-founded the brand late last year with her husband, Greg Lucci, and their friends Leon and Jessica Cohen. Since its limited-edition debut, Ends has attracted fans such as David and Victoria Beckham and Will.i.am of the Black Eyed Peas. Which, we inquired, was the brand’s best-selling style? “The ones with the most diamonds, of course!” For more information, see www.endsnyc.com.
Photo: Courtesy of Ends
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