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January 30, 2008 12:09 pm
“Hair,” notes Howard McLaren, “is the hat that God gave us.” As the creative director of Bumble and Bumble, McLaren ought to know. But at last night’s party at Bumble headquarters in the Meatpacking District, the focus was on the hats that millinery god Stephen Jones gave Bumble and Bumble to use in its campaign for new product Spray du Mode. An eclectic cast of models posed on pedestals, hair out to the there, with tiaralike confections of feathers, flowers, crinkled candy wrappers, crystal, and newspaper on their heads. A few of the hats were created exclusively for the campaign, Jones explained, which saw him and the Bumble team decamp to Los Angeles for street casting sessions in search of everyday eccentrics. “It’s a funny project,” said Jones, “because historically, hat people and hair people have always been at war with each other. But that’s always been somewhat one-sided. Hair stylists complain about hat hair, but as a hat man, hair is something I’ve always had to work with. Except maybe,” he added, gesturing to his own extravagantly bald pate, “when I put a hat on myself.”
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