blog

MEMBER SIGN-IN

We're sorry, we can't find the username and password combination you've submitted. Please try resubmitting your information. Please note, username and password are not case sensitive.

Not a Style.com member? Join now, it's free and easy.

USERNAME PASSWORD

Remember me next time

forgot Sign-In Information?

submit

NOT A MEMBER?

Join Style.com to get full access to our special features and community. It's fast and free.

join now

JOIN NOW

We're sorry, but we could not accept your request. Incomplete/incorrect fields are highlighted in the form below with a ! symbol. Please fill out these fields and click submit.

To access this feature, fill in the fields below and click "Submit." To get full access to Style.com's special features and community, join now

USERNAME

PASSWORD

E-MAIL ADDRESS

CONFIRM PASSWORD

Please send me occasional e-mail updates about new features and special offers from Style.com.

Yes No

I understand and agree that registration on or use of this site constitutes agreement to its User Agreement, Privacy Policy, and Mobile Terms and Conditions.

SUBMIT

teenage kicks

January 10, 2008 9:41 am

Kira2

What do teenage girls really want? Ask a teenage girl. That appears to be the business brainstorm behind Kira Plastinina, Russia’s answer to H&M. The two year-old apparel brand is designed by 14-year-old Kira Plastinina, who’s leveraged a youthful paper doll hobby into a Slavic fashion phenomenon boasting 40 stores in Russia, the Ukraine, and Kazakhstan, a top-selling Kira perfume, and national celebrity on the order of Paris Hilton, only saner. (Passing the torch, perhaps, Paris attended Kira’s first fashion show in Moscow last season.) Now, as the uncommonly poised Kira explained at the New York debut of her Spring 2008 line yesterday, it’s time to take on America. The first Kira Plastinina store in the U.S. arrives in March on the corner of Houston and Broadway, in New York City; overall, five stores are planned for Manhattan and another five for Los Angeles. Not every international fashion brand translates its success to the States, but Kira is a paradigmatic post-Soviet kid, reared on petrodollars and Britney Spears, and according to her, teenage girls the world over all want pretty much the same things: pink, sparkles, hoodies, flirty dresses, jean shorts, and more pink. Seems about right. The only nagging question: Will Kira Plastinina grow up with Kira Plastinina? “Well, the brand’s demographic is 14 to 25,” Plastinina noted, as her dad and a camera crew from MTV Russia looked on. “So I’ve got some time before I have to decide.”

—Maya Singer

Photo: Courtesy of Kira Plastinina

tags: