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January 4, 2008 11:55 am
Not too long ago, a back room in the Meatpacking District meant something entirely different from what the folks at Earnest Sewn have created in their Washington Street store. The back room there is designed for retail, as opposed to other dark ‘n’ dirty activities. After organizing successful collaborations with Motorola, Phaidon, and Malin+Goetz, the shop has found some California lovin’ from Trovata. John Whitledge, the remaining member of the original foursome, will be opening his own shop-in-shop on January 9 in the denim mecca’s 420-square-foot back room. “Trovata has always done a great job of creating fun, fashionable clothing with a classic twist,” Scott Morrison of Earnest Sewn told us. “The label draws inspiration from a traditional American lifestyle, and they absolutely complement our customer’s sensibility.” Whitledge is equally pleased: “It was an easy decision to collaborate with Scott and his team; I believe the brand shares a similar aesthetic and appreciation for creating a visually dynamic environment that centers around a complete experience.” The full experience can be shared at a fête for the Trovata shop on January 17.
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