ERROR:
subscribe to style file blog via RSSa day in the life of: Justo Artigas, VP of public relations for Gilmar USA
February 29, 2008 1:15 pm
Thursday, February 28
9 a.m.
I’m looking over last-minute requests for the Giambattista Valli show, which is today. I’m also having breakfast: Earl Grey tea, cereal, fruit, and yogurt. I’m definitely going to need the energy today, especially since last night was a long one for everyone. From the design studio to some of the PR team, we were all in the office until 11 going over last-minute details.
10 a.m.
It’s time to head over to the venue for a run-through with the production and security teams. I also need to finalize the seating arrangements and check that the entrances and exits to the venue are cleared.
11 a.m.
Jump back into a cab and go to the Gilmar office, where I will meet Mary-Kate Olsen. She’s flying in from L.A. and is coming directly from the airport to go to the GBV show. Giambattista is very excited because she’s not going to many other shows, and is in town mostly to work. While in Paris she’s going to interview GBV for her upcoming book.
Noon
Mary Kate arrives and takes a look at the new collection. She picks out her outfit: a black coatdress with ruched chiffon peeping out from underneath it.
12:30 p.m.
Hair and makeup people arrive for Mary-Kate, but first we take a break to eat and relax a little bit before getting ready. The show’s at the Espace Ephémère, right underneath the Eiffel Tower. You don’t get more Parisian than that.
2:30 p.m.
Backstage is buzzing. GBV is about to give his briefing to the PR team and important editors. The theme of the collection is “Little Red Riding Hood Ate the Wolf”—it’s a metaphor for his inspiration, which is a girl whose look is very innocent and pure, but who’s wearing clothes that have very extreme volumes and proportions and who is not intimated by anyone or anything.
3 p.m.
The doors open. In a matter of 15 minutes, the whole venue fills up and we’re ready to start.
3:45 p.m.
The show closes with four great gowns in very intense shades of red. Though I never assume that the guests like the show, the mood in the room is one of excitement.
5 p.m.
Backstage starts clearing out, and we finally get to have some food and quiet time. This only lasts an hour, then we’re off to the office to follow up on everything that’s happened during the day.
8 p.m.
I head to the hotel to freshen up and change. I’m going out to dinner with some friends to talk about things other than fashion. Not sure where we’re going, but my favorite place is Caviar Kaspia, which has excellent fish.
10 p.m.
We head out to see Rihanna perform at the Swarovski party and hang out with her and Lysa Cooper, her stylist. After a little bit of fun, it’s time to go to sleep, as the following day will be busy—we’ll be collecting all the press that comes out for the show and sending thank-you notes to everyone who made it happen.
tags:
