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Style File Blog

february 10, 2010

Social intelligence

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Designer update

family values

February 28, 2008  9:58 pm

The Sonia Rykiel show that will take place later today won’t be the usual outing for the label. For one thing, it’s the first of two 40th birthday collections (the second will be Spring 2009, which will be shown in October). And it will also be the first time a third person—newly appointed creative director Gabrielle Greiss, who’s been Sonia’s right hand for the past two years—takes a bow with the mother-daughter team of Sonia and Nathalie Rykiel. "We have a new family. How do you say ‘recomposé’? A modern family, one that is not led by blood but by culture," the younger Rykiel told us. "We’ve decided to give Gabrielle credit because she is worth it. She understands the brand. We are entering our fourth chapter and we want to keep our individuality, but build into the future." As for what we can expect to see on the runway, all Greiss would reveal is that they’ve been listening "to a lot of Marc Bolan."

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