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Style File Blog

february 12, 2012

Designer update

Saturday Night At Milk Studios: Alejandro Ingelmo And Ostwald Helgason

02:02 PM
I would like to offer a big thanks to Milk Studios for making our lives easier during NYFW. I was...

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Purple In 3-D

12:02 PM

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Designer update

imitation of life

March 5, 2008  11:56 am

Crews1

Maroussia Rebecq, the talent behind the hot new French label Andrea Crews, didn’t mean to be a designer. One minute she was a fine artist commenting on fashion, and the next she was part of the process. “Well, it wasn’t quite that simple,” says her collaborator and communications man, Clément Corraze. “Maroussia was art-directing a performance piece—she had surrounded a mountain of clothes with a circle of ‘designers’ working on sewing machines. Some people liked the clothes, and that was it.” The “designers” just happened to be running up Rebecq’s designs; the “people” just happened to be buyers from Colette, Wok in Milan, and Life in Saudi Arabia; and the clothes just happened to be exactly what customers are craving at the moment: simple hoodies and dresses made fabulous by their oversize prints of fried eggs and watermelon smiley faces. When asked who she sees wearing her clothes, Rebecq answered, “I like to see my coolest friends in my clothes…Peaches, Yelle, M.I.A, Spank Rock, Santo Gold, and Scratch Massive.”

—Gudrun Willcocks

Photo: Courtesy of Andrea Crews

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