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subscribe to style file blog via RSSthe spring buy
April 4, 2008 3:33 pm
The buyer: Sarah Rutson, fashion director, Lane Crawford, Hong Kong
What did you invest in heavily for spring? We heavily invested and increased the buys on Dries Van Noten, Lanvin (above), Stella McCartney. These designer brands are the most heavily demanded this season—they’re on every woman’s want list. Azzedine Alaïa in RTW and accessories continues its sell-out status with every new delivery. Trends we really got behind were floral prints and diaphanous fabrics and every dress style you can imagine. I also felt very strongly about bringing in the single-breasted sleek men’s style jacket—I felt it added more of an edge and attitude to the strong sense of femininty this season. The best sellers are coming from Rag & Bone and Helmut Lang. We have waiting lists for the gladiator shoes by Givenchy. The moon dress by Roland Mouret, the short ruffled plissé jacket by Burberry Prorsum in pale gray, and I would say every exit of Lanvin is oversubscribed and pre-sold. In the contemporary area, Elizabeth and James and very dark denim wide-leg jeans by J. Brand are doing well. I’m also slightly cropping our skinny denim to a 7/8th length, which makes it look newer. I feel it’s important that I start something new rather than always waiting for a designer or trend to do it. Having our own point of view makes us different from everyone else. Individuality and a unique voice are to me what new luxury is about.
What are your customers asking for when they come in? Customers want color, color, color and really want to make a new statement. Sharon Wauhrob and Haider Ackermann continue to increase each season in customer demand and recognition.
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