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Style File Blog

february 12, 2012

Designer update

Saturday Night At Milk Studios: Alejandro Ingelmo And Ostwald Helgason

02:02 PM
I would like to offer a big thanks to Milk Studios for making our lives easier during NYFW. I was...

Social intelligence

Purple In 3-D

12:02 PM

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Trend tracking

the spring buy

April 9, 2008  9:46 am

Dvf

The buyer: Tarini Jindal, creative director, Muse, Mumbai, India

What did you invest in heavily for spring? This season, I loved Diane von Furstenberg’s collection (above). We bought a lot of the maxi dresses, and her signature wraps. Paul & Joe works very well for us, and the spring collection was beautiful; pastel colors and chiffons work very well for the Indian market.

What’s been your biggest seller so far? Our biggest sellers have been the DVF wrap dresses and tops.

What had the longest waiting list? The concept of a waiting list has not started in India yet. The market is too young.

What are your customers asking for when they come in? The Muse customer is asking for colors, cotton, and chiffon fabrics, maxi dresses, and lots of accessories.

Photo: Marcio Madeira

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