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subscribe to style file blog via RSSthinking around the box
April 25, 2008 4:50 pm
Diego Dolcini, the shoe and accessories designer who’s been weaving his way through the fashion business for the last 20 years (he’s consulted for everyone from Gucci to Dr. Scholl’s) opened his first boutique last week in Milan. The designer, whose fans vary from Charlize Theron to Matthew
Barney—he used a pair of Dolcinis in one of his Cremaster Cycle films—chose a minute location on Via Gerolamo Morone, a few streets away from the city’s luxury shopping area, for his first retail venture. “I didn’t even have storeroom space for the extra sizes, so I designed the shop
around my shoe box. Now the boxes blend into the overall decor, and make up the display along with my shoes!” he told us. Location is all-important in Milan, so Dolcini is running a bit of a risk by not being at the center of things, but he’s feeling positive. “Look at Manolo,” he pointed out. “His first store in London was on a tiny side street off the Kings Road, and its nearest retail neighbor is still a Red Cross charity shop!”
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