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subscribe to style file blog via RSSbrazil designers: no sacos plasticos
May 5, 2008 10:27 am
Eco-fashion isn’t a solely an American phenomenon. Last season in Brazil, edgy, mass-market label Cavalera showed a consciousness-raising collection along the toxic banks of São Paulo’s most polluted river. This season, at a cocktail to celebrate the Minas Trend Preview, which ended yesterday, 39 of the country’s biggest designers, including Coven, Juliana Jabour, and Graça Ottoni, created carryalls that riff on Anya Hindmarch’s infamous “I Am Not a Plastic Bag” tote. Minas’ most famous designer, Ronaldo Fraga, had the standout: a cotton bag embroidered with the message, “AND YOU THINK THAT MY HEART IS MADE OF PAPER.” Lilian Pacci, one of the country’s most respected fashion editors, who organized the show called “I Am Not Made From Plastic,” said, “[I want] to show that we can do things that are really stylish without destroying nature.” Judging by the chic results, the Brazilian fashion industry has sustainability in the bag.
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