imitation gets resurrected all over again
May 15, 2008 9:46 am

Josh Sparks, Imitation’s new owner, has given fresh life to a company whose 2001 debut show was held in an East Village funeral parlor. Matt might be gone, Tara may be history, and vintage redux is a thing of the past, but one thread that binds the Imitation of old to the new is a fascination with the theme of resurrection, which will be the subject of a collaborative photographic exhibition that launches on Friday at the National Arts Club. Participating artists, including Mark Borthwick, Cass Bird, and Katerina Jebb, were invited to explore the theme in any way they liked, so long as they used one Imitation garment in their work. “I don’t care if they burn it,” Sparks said. “This is not a commercial project or a fashion campaign.” What it is, he explains, is a reaction to a collective, “visceral need for resurrection—culturally, politically, economically, and environmentally.” The project also has more pragmatic ramifications: The photos will be auctioned on June 3 to benefit the National Art Club’s outreach programs.
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