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in sao paulo, double daslu

May 27, 2008 9:51 am

Chambar

Book your Brazilian at J Sisters and reserve your business-class seat soon; the fashion flock is about to get one more reason to head to São Paulo. The legendary Daslu boutique is opening a second flagship on May 29 in the Cidade Jardim mall, an upscale collection of stores in the city’s Morumbi neighborhood. The original Villa Daslu became famous for high-flying clientele arriving via helicopter, free-flowing Champagne, a women-only policy in most of the shop, and, of course, a flock of salesgirls culled from the city’s social classes. The new store will echo Villa Daslu’s design influences, with abundant natural light and neutral tones. The biggest news is that the iconic “Dasluettes”—attendants in French maid’s uniforms—will receive a fashion makeover, trading in their black uniforms and white aprons for a khaki and white color combo. The store tops out at nearly 20,000 square feet and will feature Daslu’s in-house brands along with major international names such as Balenciaga, Bottega Veneta, and Valentino. Is Madison Avenue next?

—Sameer Reddy

Photo: Courtesy of Daslu

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