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joy shreds, rips, goes native

May 21, 2008 1:33 pm

Roxy

“I’m in uniform tonight,” laughed pro-surfer Jennifer Smith of her head-to-toe Roxy look last night. Which was fitting, since she was at the launch of “Surf Girl Roxy” (Chronicle), a new collection of the best photos of the Roxy Girls surf team over the past decade. Veronica Kay Baker, who’s been on the Roxy team for the past 15 years, gave us some insight into the brand: “Roxy gave us the clothes that really helped define women’s surfing. Before Roxy there were no board shorts for women—they had to wear guys’ trunks. Roxy came out with their own board shorts and the sport really took off. Once we had our uniforms we were ready to go!” The West Coast vibe even got to Bronx-born co-host Joy Bryant, who, when asked about her affiliation with the brand, started dropping slang like a native: “Well, aside from being a really killer shredder…I’m joking.” The actress/surfer/snowboarder grinned and added enthusiastically, “I just love that is a girls’ company, girls that just rip it up!”

—Kelley Hoffman

Photo: CHANCE YEH/PatrickMcMullan.com

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