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july 09, 2009

Trend tracking

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Social intelligence

london’s magazine music wars

May 8, 2008  12:02 pm

Fashbash

A magazine war has taken hold of Britain’s capital. Vogue, Pop, and Dazed & Confused have all formed rival DJ gangs (the Voguettes, the Popettes, and the Dazed Invaders) that are playing to well-heeled crowds across London. Casting circulation figures aside, it’s the music that dictates who’s nosing ahead of the competition. Last night saw two of the competing DJ troupes, the Voguettes, who’ve already been booked to perform at Glastonbury, and the Dazed Invaders, go head-to-head at designer Henry Holland’s club night, Fash Bash 2. (Only Holland, it should be noted, could persuade the East London Boombox crowd to defect to the West End for a fashion face-off.) “Fash Bash is all about having fun,” he beamed from the dance floor, while his friends—designer Francesca Versace, Sophie Ellis-Bextor, and the denim clad, ponytailed Scarry sisters—formed a ménage of plaid and oversize bows in the background. Last night’s party had a definite nineties twist, with Sisqó’s “Thong Song” the crowd-winning hit. Notable in her absence was British Vogue’s cover star and Henry’s bestie, Agyness Deyn, who’s currently decamped to New York.

Photo: Courtesy of Movida

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