Social intelligence

rogan hosts a bowery beer bash

May 8, 2008  3:41 pm

Hipsterdom from near and far turned out last night for the opening of Rogan’s second New York outpost. Rogan Bouwerie is located in the old Bouwerie Lane Theatre, and effort was made to retain the history of the space. “I have a weird anti-commercial thread, which is why I chose the Bowery,” said Mr. Gregory. “It has a lot of history and it fits our brand well.” The original theater lights cast lights and shadows across the space, while the crowd—dressed in mostly monochromatic tones—danced to tracks provided by the DJ located upstairs. More subdued guests chose to lounge (and pose) on the store’s Donald Judd-inspired benches, designed by Rogan himself. Still others guzzled forties with custom Rogan-designed tags that read “You Can’t Stop What’s Coming.” You most certainly can’t.

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