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november 24, 2009

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Social intelligence

saks, hermes drink up for charity

May 9, 2008  10:28 am

Hermes

“Every once in a while, you meet someone in life who’s like a Mother Teresa,” said Saks Fifth Avenue’s Terron Schaefer at a luncheon yesterday celebrating the exclusive launch of Hermès’ new fragrance, Un Jardin Après la Mousson. Schaefer was referring to Scott Harrison, a former nightclub promoter (his first gig was Nell’s) turned humanitarian. Just under two years ago, Harrison founded Charity: Water, an organization that builds wells in impoverished countries. Inspired by Harrison’s commitment, Hermès donated a well in Kerala, India, the romantic locale that inspired the company’s latest perfume. And in just two weeks, Saks has raised $151,000 dollars to build wells in developing countries through the sale of $5 bracelets and $20 Mother’s Day e-cards (available at www.saksfifthavenue.com and www.charitywater.org; Saks is donating 100 percent of the profits from sales). The next big wave? Saks’ Water Ball on June 10.

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