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november 23, 2009

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Social intelligence

six degrees of downtown, via oak

May 16, 2008  4:06 pm

Downtown destination boutiques are a dime a dozen these days, and New York’s young and fabulous can be a fickle lot. How then to differentiate the merely cool from the must-see? Louis Terline, co-owner of Oak, may have figured it out: launch a limited-run, in-store magazine every season, featuring a different editor and a rotating cast of your hippest photographer/musician/artist friends. “Jeff [Madalena] and I are basically always doing everything,” Terline explained at last night’s second-issue fête for Oakazine at the Bowery Electric. “This is a project where the contributors can express their views on what we’re doing.” Current issue editor Brian Ware explained his aesthetic, along with the “dark” vibe going on. “Yeah, there’s definitely a dark quality—the magazine really reflects that. There’s an element of displacement right now, so things need to be recontextualized and manipulated.” And what about finding the right contributors to suit that mood, i.e., Eileen Quinlan, the Shout Out Louds, and Anthony Goicolea? “Well, we’re all friends,” Ware says. “We start from the base and core and then it’s like—what’s that game called where you just know everybody? Six Degrees of Kevin Bacon! That’s it!”

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