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the toast of the season? chin thin

May 23, 2008 9:39 am

Champagne

It all started, as things often do in London, when Kate Moss got involved. At her most recent birthday party, previously unheard of “diet” Champagne was brought in by the caseload. The prestige Champagne producer Pol Roger has jumped on the wagon, so to speak, with what the industry delicately calls “sans dosage,” i.e., low-cal champers. The newly released Pol Roger Pure Brut has all the alcoholic content and most of the taste of the real thing, but—wait for it—only ten calories per glass. That’s pretty much all anyone needed to know to make it a pre-summer hit. Available in strictly limited quantities at Harvey Nichols for about £33, Pure Brut is flying off the shelves.

—Afsun Qureshi

Photo: Courtesy of Pol Roger

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