want luella’s swimwear for o’neill? start paddling
May 29, 2008 12:15 pm

As everyone knows, high-low collaborations are all the rage these days. At the moment, a penny-pinching shopper could dart down to Uniqlo for an Alexander Wang dress, hop up the street for a pair of Pierre Hardy wedges from Gap, and wrap up the outfit with a Gryson bag from Target—and still have plenty of money banked for a purchase from the recently announced collaboration between Topshop and hot U.K. designer Danielle Scutt. It’s all very egalitarian. But what is fashion for if not the summoning of desires nigh-impossible to satisfy? Enter Luella Bartley. Her new collection of swimwear and surf- and skate-inspired apparel for O’Neill is only available in Europe, which means that the stuff is both relatively cheap and devilishly hard to get a hold of—unless you’re planning a hop across the pond this summer. Save some room in the suitcase.
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