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Style File Blog

february 13, 2012

Shopping alert

LifeStyle Mirror Launches With Daphne Guinness

01:02 AM
"It's a mix between a concept store and a mega-mall," Emanuele Della Valle (son of Tod's...

Designer update

Saturday Night At Milk Studios: Alejandro Ingelmo And Ostwald Helgason

02:02 PM

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Designer update

boudicca’s true blue scent

June 27, 2008  10:33 am

Wod

There will be more than just inventive clothes to look forward to when Boudicca shows its couture collection in Paris next week. Also on offer will be Zowie Broach and Brian Kirkby’s new art fragrance, Wode. Like the plant for which it’s named, Wode is blue—ancient Britons used the woad plant pigment as a tribal marking. And in an archetypically Boudiccan move, the scent, a spicy animalic that the designers developed with Berlin-based Geza Schoen of Escentric Molecules fame and fragrance consultant Susan Aurora Irvine, is a modern twist on tribal marking: Packaged in a spray-paint can, it goes on like a splash of deep cobalt graffiti before fading to nothing—a concept that ties in neatly with the theme of this collection, which is called Hidden Meanings. Circles within (blue) circles—what could be more Boudicca?

—Nancy MacDonell

Photo: Justin Smith

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