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Style File Blog

february 12, 2012

Designer update

Saturday Night At Milk Studios: Alejandro Ingelmo And Ostwald Helgason

02:02 PM
I would like to offer a big thanks to Milk Studios for making our lives easier during NYFW. I was...

Social intelligence

Purple In 3-D

12:02 PM

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Designer update

in sao paulo, full-frontal fashion

June 24, 2008  9:52 am

Rosacha

At SPFW, swimwear took center stage this weekend, as mega-brand Rosa Cha returned to the calendar to present their men’s collection. The audience was jam-packed into the main venue, and pre-show entertainment included a cavalcade of local celebrities (don’t ask us for names; we don’t watch Brazilian TV) who sent the paparazzi into overdrive. But the real money shot (so to speak), came at the show’s start, when a ripped male model strode down the runway, which was equipped with a rain shower. As the crowd cheered, he pulled down his skimpy trunks and rinsed off, a runway stunt you?d never see in New York. That set the tone for the rest of the show, as shirtless studs walked the circuit, balanced out by Brazilian supermodels Caroline Ribeiro, Michelle Alves, Isabeli Fontana, and Raica Oliveira, who formed a final tableau à la Victoria’s Angels.

—Sameer Reddy

Photo: Courtesy of Rosa Cha

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