myla gets in the swim
June 2, 2008 5:33 pm

As the London media hyped up the credit crunch recently, one of the first retail victims, they claimed, would be lingerie stores—after all, frilly undies for select eyes only are considered as expendable as his ‘n’ her Bentleys and a membership to Soho House. Which could be why Myla, the molto-expensive lingerie company, has diversified its portfolio by adding a swimwear range. Cleary inspired by fifties glamour, the sweet gingham and striped bikinis and draped one-pieces are flying off the shelves at the line’s Notting Hill shop (word has it that both Madonna and the Olsen twins are fans), while the racks of lingerie look untouched in comparison.
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